At the Core of Sports
August 20, 2020
Those three stripes, purchased for 1600 euros ($680 US) and 2 bottles of whiskey from a Finnish sports marketing company, in 1952, have been emblazoned across the German brand's shoes, bags, and sweats ever since. What you don't see in the apparel is the real beginning of Adidas, 26 years earlier, in 1924.
Two brothers, Adolf and Rudolph Dassler, formed what would becomeAdidas in their mother's basement. Known as the Dassler Shoe Factory, the brothers turned out spiked running shoes for various sporting events.
Over time, the heavy leather shoes became lighter using canvas and rubber. Four-time Olympic gold medalist Jesse Owens wore a pair of the lighterre-designed running shoes in the 1936 Olympics in Berlin.
When the brothers came to an impasse over creative differences in 1949, brother Adolf formed a new athletic shoe company, calling it Adidas.Rudolf, keen on finding other technologically advanced fabrications, would create its biggest rival, Puma.
If you wear Adidas shoes, you’re celebrating the Dassler brother’s passion for “making athletes better.” The Adidas philosophy stands out becauseof three important principles:
Obsession - Adidas strives to match the Dassler obsession with crafting the best athletic footwear. They understand athletics at all levels.When you wear a pair of Adidas, you’re wearing “the original sports brand, driven by innovation and a bias to action.”
Sports science - Inspiration is all around you. On the street, at work, on a day hike or morning run. When Adidas discovered an entire football uniform had to weigh 1.3 pounds to maximize a player’s overall game performance, it completely changed how the design team thought about athletic footwear construction.
Innovation - Adidas firmly believes that sports are “central to every culture.” As the Dassler brothers refabricated their designs from leather to canvas, Adidas continues the tradition in every aspect of production using groundbreaking eco-innovation.
Adidas thoughtfully uses oil-free plastics to reduce carbon emissions.Waste is significantly reduced by using lightweight materials. Waterless fabrication dyeing techniques save thousands of gallons of water and don’t send chemicals into water systems.
Parley for the Oceans
Adidas’s meaningful innovation to planet-friendly footwear production shows in their commitment to the Parley A.I.R. (Avoid, Intercept, Redesign)strategy.
Since 2012, non-profit, Parley for the Oceans, continues to bring awareness to the estimated 8 million metric tons of plastic needlessly swimming in our global oceans.
By reinventing current plastics harvested from these oceans, and bringing back healthier conditions for sea life, Adidas joins forces with many other large companies around the world to help establish new industry standards in the production and safe recycling of plastic.
Through Sport Lives are Changed
The open-door invitations to participate in creative sessions and conversations with consumers, athletes, and business partners are the real driving forces behind Adidas's long-running success. Adidas understands the necessity to infuse the latest technology using sports science into every footwear design they create. You'll feel it.
Refresh your workout. Re-energize your routine. Whether you're into running, soccer, basketball, outdoor adventure, or the other 20Adidas sports-related footwear styles, discover a collection to improve your game. Sports help you live your life mindfully, and when you buy a pair ofAdidas, you help change the world for the better.
Adidas supports your determination and courage, no matter how you define yourself as an athlete. Find your sport. Find the stripes.