The Truth is Essential
September 16, 2020
The font is at once recognizable. The name is synonymous with excellent reporting. 1,700 journalists are guided by a mission “to seek the truth and help people understand the world.” Over 6.5 million subscribers trust this new publication awarded 130 Pulitzers prizes - in 2020, receiving three for International Reporting, Investigative Reporting, and Commentary. More people logged on or picked up a hard copy to follow and trust news, reports, and analysis of COVID-19 than any other new source. Because the most trusted news source in print today is The New York Times.
Since 1851 people have read The New York Times -- the best source to deliver the news for a richer and more fulfilling life. The Times truly believes that, and is trusted by their audience; people who rely on the integrity of a news source. Journalists driven by curiosity, who are allowed the time and resources “to create in-depth, independent original reporting.”
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Delivering the News
As delays held up excavation in 1890 on the influential Nicaragua Canal, the Times sent reporters to follow the progress of the dig across the South American territory. Complete coverage of World War I garnered The Times it's very first Pulitzer Prize. The comprehensive series on President Nixon's visit to China in 1973 is, to this day, noted for its significance in reporting international affairs. An in-depth and informative article on toxic shock syndrome (TSS) in 1983 served as a safety warning and helped shed light on a rare but fatal infection.
When Hurricane Sandy's unexpected trajectory played hopscotch across the Eastern seaboard, The New York Times journalists on the ground were reporting in real-time as the storm surge intensified. The maximum winds reached 110mph. The Times kept their pulse on the storm, reporting minute by minute as coastal towns were under siege and remained to continue reporting in the aftermath, even stopping to look for people trapped in their homes or needing transport for medical attention.
On the day the world stood still, The New York Times made it their mission to honor the first responders who risked their lives running into the World Trade Center towers, and the ordinary citizens and building staff that refused to leave those that were injured and dying. In a moving and often poetic article, chronologically pieced together by phone calls, voicemails, and live interviews, Fighting to Survive as the Towers Fell is the definitive look at what was unfolding inside the two towers as we all watched in horror from our televisions on 9/11. It is the only story of it's kind to this day to be published in a newspaper.
To unpack Martin Luther King Jr's "I Have a Dream" speech, line by line; to inspect the nuances, and Dr. King's passionate fight for liberation and a call to freedom for people of color in a time when the United States was torn asunder from hatred and racism. This article was meticulously and respectfully published by The New York Times and would be one of the most celebrated articles in its history.
Since its inception, The New York Times has been a trailblazing force to reckon with in the competitive world of journalism. From the harrowing reports of Avalanche science while living on the side of a snow-covered mountain range to living on the streets with a 5-year old homeless girl. Or hanging out with nail technicians to expose ethnic bias in underdeveloped countries to dedicating an entire staff to deliver stories on Transgender Rights; these and many other heartbreaking, uplifting, and inspirational stories could only come from the pages of The New York Times.
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Understand the World - On Your Birthday
The Times reported on a Gallup poll in 1974, indicating that most Americans had never considered any other form of transportation, but the automobile. Their journalists have predicted the downfall of Winston Churchill. Stood inches from the spontaneous demonstration in front of Stonewall Inn and walked in the civil rights Massive March in Washington, D.C. They danced and reported the hedonistic fanfare at the opening of Studio 54, shared detailed coverage of the Titanic's fateful voyage, and wrote about the first lunar landing in vivid detail. And if reporting the news wasn't enough, The Times has the most iconic, popular celebrated, and challenging crossword puzzle in the world.
The New York Times Store is a great way to connect to all kinds of stories throughout history. Take a piece of your favorite moment in history and customize the story into an amazing wearable gift, map, puzzle and more.
What about the moments in history that fall on your birthday?
One extraordinary offering at The New York Times Store is their Ultimate Birthday Book. Select the book's color; embossed leather or linen, enter the person's birthday, which is inscribed on the outside of the book, write a special message, and The New York Times will create a book of their most dynamic and memorable front pages that coincide with the person's birthday. The Ultimate Birthday Book's timeline begins on the day of the person's birth. Additional pages chronologically announce the most exciting news stories, advertisements, and headlines. It's a fantastic walk down memory lane and a great conversation piece to leave out on the coffee table. The book is accompanied by a magnifying glass to read even the smallest print on every page.